The Work, In Numbers

The Context

The client had product-market fit, a working funded-trader evaluation program, and a small but profitable customer base. What they didn't have was a way to scale paid acquisition without their ad accounts getting flagged or their tracking falling apart.

The Challenge

Three compounding problems: their previous agency had structured ad accounts in ways that triggered Meta's policy review every few weeks; their attribution was last-click only, meaning they couldn't see which channels actually drove funded accounts vs. just sign-ups; and their creative library was generic prop firm copy that pattern-matched against high-risk advertiser classifications.

Our Approach

We started with platform policy mapping and rebuilt the ad account architecture from scratch with backup accounts at every tier. Server-side CAPI was installed across Meta, Google, and Microsoft, wired directly into their CRM so we could track ad click → sign-up → evaluation pass → funded account → first payout. Creative was rewritten from the compliance brief outward — every variant pre-approved against current platform policy. Spend scaled monthly while compliance held.

The Outcome

Revenue grew from $2.8M ARR to $19.27M ARR over 14 months — a ~5.9x increase. Ad spend grew from $80K/month to $320K/month at consistent ~5x ROAS. Zero account suspensions during the engagement. The client now operates with full revenue attribution visibility and a scalable acquisition stack.

The Context

The client had a strong webinar funnel, a proven product, and a reputation for honest teaching in a space crowded with gurus. Their previous two agencies couldn't translate the brand strength into compliant paid acquisition — every promising creative ran for a week, generated leads, then got flagged.

The Challenge

Meta's compliance models have been trained on years of trading-guru abuse, which means even legitimate educators get pattern-matched against the worst examples. The client also had no server-side tracking, meaning post-iOS-14 attribution was guesswork. Webinar attendance was high but the funnel from registration to attendance to close was a black box.

Our Approach

Creative was rewritten with a credibility-first brief — long-form video, transparent track records, real testimonials with names attached (where the students consented). Server-side CAPI was installed across Meta and Google, wired to track every funnel stage: ad click → webinar registration → attendance → call booked → close. Ad accounts were restructured with backup tiers so any single flag wouldn't kill the campaign.

The Outcome

Over 12 months, ad spend totaled £378K, generating £6.08M+ in tracked revenue — a ~16x ROAS that compounded as creative variants accumulated wins and feedback loops tightened. The funnel now operates with full attribution from cold traffic to close. The client has scaled headcount and expanded to two new program tiers.

The Context

The client was already spending $400K+/month on paid acquisition across Meta, Google, and Microsoft, with creative that performed well at the click level. Cost per lead was inside target. But the conversion math from lead to funded account had been deteriorating for two quarters, and nobody could pinpoint why.

The Challenge

The funnel had drift: demo account signups were strong but only ~14% completed KYC within 30 days, and only ~6% made a first-time deposit. Attribution was first-deposit-only, so the team couldn't see which channels drove FTDs that converted to long-term LTV vs. ones that produced one-time depositors. Multi-jurisdiction compliance also meant different disclosures per geo, which the funnel handled inconsistently.

Our Approach

We rebuilt the post-click funnel with separate flows per regulatory jurisdiction, each tuned to its specific disclosure requirements. KYC steps were reordered and friction-tested. Server-side tracking was wired to FTD volume, 30-day deposit, 90-day deposit, and 12-month LTV so each channel could be optimized against actual cohort value. Creative was segmented by jurisdiction so disclosures didn't kill the hook.

The Outcome

Monthly tracked FTD volume grew from $142K to $712K over 10 months on roughly flat ad spend. KYC completion improved from ~14% to ~38%. The team now optimizes against 90-day LTV cohort value, not first-deposit count. Tracking is also now resilient to platform-side changes since the truth layer sits on the client's infrastructure.