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Propaxio

Process

How we build and scale acquisition with account continuity built in.

Six stages, ~12 weeks to first compounding signal, then continuous optimization against the metric that actually matters for the business.

Six-stage performance marketing process for prop firms and fintech
Six stages from audit to continuous optimization
  1. 01

    Audit

    Week 1

    We audit the existing acquisition stack from the policy layer up. Creative posture, landing page risk, conversion tracking integrity, and account history are reviewed against platform policy and the actual economics of the offer.

    Deliverables
    • Compliance posture report across creative + LP + tracking
    • Attribution integrity assessment
    • Funnel economics baseline (CAC, pass-through, payback)
    • Account risk register
  2. 02

    Strategy

    Week 2

    We map the acquisition program against funded-trader or qualified-user economics — not against generic lead-gen targets. Budget, channel mix, and growth ceiling are sized to what the offer can actually support.

    Deliverables
    • Channel allocation by funded-trader economics
    • Creative testing roadmap
    • Tracking architecture spec
    • Quarterly growth model with payback windows
  3. 03

    Build

    Weeks 3-4

    We rebuild the infrastructure underneath the spend. Server-side CAPI, conversion event architecture, LP variants, and the first wave of compliance-tested creative are produced and quality-assured before any budget moves.

    Deliverables
    • Server-side CAPI installation end-to-end
    • LP variants compliant with target geographies
    • Compliance-tested creative for launch wave
    • Reporting dashboards reconciled to source-of-truth
  4. 04

    Launch

    Weeks 5-6

    Phased rollout — we start in controlled geographies and audiences to validate compliance posture and tracking integrity at small scale before opening the budget. The objective is a clean signal, not a fast burn.

    Deliverables
    • Phased launch across primary geos
    • Compliance validation at small scale
    • Tracking integrity verified across browser + server
    • First optimization signals captured
  5. 05

    Scale

    Weeks 7-12

    We open budget against funded-trader volume — not against ad-platform optimization scores. Spend grows alongside compliance review at every new audience, geography, and creative wave.

    Deliverables
    • Weekly funded-trader / qualified-user reporting
    • Audience and geography expansion
    • Creative refresh cycles aligned to fatigue curves
    • Account continuity monitoring at platform layer
  6. 06

    Optimize

    Ongoing

    Continuous optimization runs against CAC, payback, and account health — not vanity metrics. The cadence is built around the economics of the offer, not the agency's billing cycle.

    Deliverables
    • Monthly economics review against the original model
    • Quarterly creative + LP audit refresh
    • Compliance posture re-validated on every policy change
    • Strategy refresh against quarterly business goals

What to expect

~6 weeks
To first qualified spend
~12 weeks
To compounding signal
Ongoing
Optimization cadence
Now booking new engagements

Stop Leaking Revenue.
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45 minutes with a senior strategist who lives in your vertical — prop firms, fintech, and trading education. Walk away with a prioritized growth plan whether you work with us or not.

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