12+ years in regulated finance marketing. $200M+ in client revenue generated. Compliance-tested at scale. We're not a marketing shop that took on a fintech client. We're fintech operators who built a marketing agency.
100+
Clients scaled
$40M+
Ad spend managed
~5x
Average ROAS
12+ yrs
Fintech focus
Babar Hussain
Founder & CEO
The Story Behind Propaxio
Why an in-house growth leader walked away from a $500M+ broker to build the agency he could never find.
The Setup
Before Propaxio, I spent over a decade inside the regulated finance industry — most recently as Director of Growth at Multibank Group, one of the largest CFD brokers globally. I learned the business from the inside: the compliance constraints, the ad platform politics, the impossible KPIs, and the agencies that kept failing to deliver on them.
The Problem
Every agency I worked with treated fintech like any other vertical. They'd write copy that got flagged, structure accounts that got banned, and burn budget on the wrong objectives. When I'd push back with platform policy details, I'd get blank looks. The agencies didn't know what they didn't know — and we paid for it every quarter.
The Realization
I realized the issue wasn't agency execution. It was that no agency was structured around the constraints of regulated finance. They were structured around channels — paid media here, SEO there, creative somewhere else. But in our world, compliance, tracking, and creative are interlocked. You can't run one without the others informing it.
The Build
So I built Propaxio. Not as another agency that does fintech, but as a marketing operating system designed from day one around regulated-finance constraints. Every hire understands the vertical. Every process starts with compliance. Every dollar of spend is tied to a tracking spine that doesn't break when platforms change.
Where We Are Now
Five years in, we've managed $40M+ in ad spend across prop firms, brokers, and trading education businesses. We've never had a client lose an ad account on our watch. And we've generated $200M+ in client revenue — not by being the cheapest or the loudest, but by being the only team that actually understands the vertical from the operator's side.
The Team
We're not a freelancer collective or a holding-company subsidiary. We're a focused team built around one vertical and one operating philosophy.
We don't outsource. Paid media, SEO, creative, copywriting, tracking, and affiliate ops all live inside the same team — which is why channels actually inform each other instead of running in silos.
Every team member has worked in regulated finance — not as a side vertical, but as the primary one. We know FCA, CySEC, ASIC, and FINRA. We've negotiated with Meta policy teams. We speak the language.
Every campaign starts with the compliance brief, not the creative brief. We have direct relationships with platform policy teams and backup-account architecture built into every client engagement.
We don't sell channels. We run an interlocked system where compliance, tracking, and creative continuously inform each other. Each layer protects and amplifies the others.
In the Room
We don't just write about regulated finance — we live in it. Industry conferences, broker summits, and marketing communities where the work happens.
In the room
Industry stage
In the room
Funnel Hacking Live
In the room
Marketing community event
Selected moments from industry events and marketing community gatherings.
What We Stand For
These aren't aspirational. They're the operating rules we apply on every engagement.
01
Every piece of work starts from what the platforms allow, not what's clever. Clever that gets banned isn't clever — it's expensive.
02
We will not scale spend on broken attribution. The truth layer comes first. If we can't measure it correctly, we can't optimize it.
03
Our clients trust us with sensitive numbers. We don't publish names, but we publish the work and the outcomes. That's the deal.
04
We've built Propaxio for regulated finance. The line between that and gambling matters — both legally and ethically. We don't cross it.
05
You won't get a 22-year-old account manager who learned media buying last week. Every client has a senior strategist as their primary contact.
06
If we can't deliver what you need, we'll tell you. If your tracking is the bottleneck and not your creative, we'll say so. Long-term trust beats short-term billings.
45 minutes with a senior strategist who lives in your vertical — prop firms, fintech, and trading education. Walk away with a prioritized growth plan whether you work with us or not.
Free 45-minute session · $2,500 value · No sales pressure