The Prop Firm Ad Compliance Checklist

Fix

Replace with a methodology framing tied to the firm's product (e.g. "Trade the firm's capital under our funded framework") — moves the claim from personal-income to product-attribute.

Fix

Substitute with product UI, dashboard functionality, or the firm's compliance framework — removes the implied per-trader income representation.

Fix

Strip the timeframe. If cadence must be referenced, tie it to the firm's payout schedule as a policy fact, not a trader outcome.

Fix

Reframe percentages as product mechanics with the qualifying conditions inline in the same visual block — no fine-print buried in the footer.

Fix

Add the time window and disclose that it is total across all funded accounts — moves the claim into structural fact territory.

Fix

Convert to conditional or product-descriptive language ("traders who complete evaluation may") — matches regulator-accepted framing.

Fix

Replace with policy language ("payouts processed under our published schedule") — describes the mechanic, not the outcome.

Fix

Match the claim to the actual verified payout window. If it's 48 hours, the ad says 48 hours.

Fix

Restructure the funnel visual so evaluation, verification, and first-payout steps are all one visual chain — no hidden stages.

Fix

Lead with the standard-tier split; disclose top-tier as an upgrade path. Removes the bait-and-switch classifier signal.

Fix

Attach eligibility conditions to the frequency claim in the same block — funded account, no violations, minimum profit threshold.

Fix

Reframe the fee as a refundable evaluation cost with the refund conditions disclosed — legally distinct from "free."

Fix

Structure testimonials around the trader's experience of the platform, methodology, or support — proof-of-experience, not proof-of-outcome.

Fix

Add full attribution: months to funded, prior attempts, drawdown history. Compliance-review demands it and it converts better.

Fix

Structure all testimonials with first name, last initial, and a verification method — matches Meta and Google policy on proof claims.

Fix

Restructure to a documentary-style capture. Under-production reads as more credible and passes review faster.

Fix

Separate the two entirely. Testimonials in one creative block, product/methodology imagery in another. Never in the same frame.

Fix

Prefix the case with cohort context ("among top 5% of funded traders") — factually correct and legally defensible.

Fix

Reframe as "structured" or "tiered" — accurate to product mechanics and doesn't invite the deceptive-difficulty classifier.

Fix

Publish the pass rate as a policy fact somewhere on the funnel. Removes the buyer's information asymmetry claim.

Fix

Match the copy to the policy exactly. If it's paid retries, say paid retries.

Fix

Reframe as an internal evaluation for account funding. "Certification" implies external accreditation that doesn't exist.

Fix

Surface risk parameters in the same visual block as the account size claim. Regulator-preferred format.

Fix

Cut entirely. There is a fee; that is a loss condition. Substitute with the refundable-fee mechanic disclosure.

Fix

Substitute with product UI, trading environment, or methodology visualization. Removes the lifestyle-classifier signal entirely.

Fix

Reframe as capital access — "trade professionally with firm capital." Same intent, no financial-lifestyle-guarantee classifier.

Fix

Reframe around product function — funded capital, structured evaluation, transparent payout mechanics.

Fix

Cut. Even when the trader is real, the format itself triggers review. Substitute with methodology-outcome case structure.

Fix

Partner with trading educators or industry commentators. Same audience overlap, no lifestyle-adjacency classifier.

Fix

Convert to third-person product description. Removes the direct personal-outcome-guarantee reading.

Fix

Landing page must match or de-escalate the ad's claim intensity. Never escalate — that's the primary classifier trigger.

Fix

Cut all synthetic urgency. Replace with structural offer clarity — what the buyer gets, at what price, under what conditions.

Fix

Add a secondary CTA to a compliance or FAQ page. Buyer optionality is a classifier signal.

Fix

Every testimonial links to a verification path — LinkedIn, video, or verified customer page. Meta's review team looks for this.

Fix

Risk disclosure in a same-viewport block as the primary CTA. Format: short, bulleted, plain-English.

Fix

Consolidate to a single verified pixel; add server-side CAPI. Prevents the pixel-mismatch flag entirely.

Fix

Move review to outline stage — before production begins. Every reviewed outline is documented for the audit trail.

Fix

Two-reviewer structure: strategy lead + compliance lead. Consensus required. Documented disagreements resolved by policy owner.

Fix

Build a decisions log — every accepted and rejected framing pattern, with the reasoning. Compounds review speed over time.

Fix

Subscribe to policy update feeds; version the internal policy monthly. Review always runs against the current version.

Fix

Weekly audit sampling 10% of shipped creative. Discrepancies are structural process issues, not one-off mistakes.

Fix

External partners submit through the same outline-review workflow. No exceptions — external partners are the highest-risk shipping path.