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The Trader Funnel Visualizer

Most operators watch conversion one stage at a time. What matters is finding your lowest-converting step — the biggest leak — because fixing it compounds through every stage downstream. Enter your own numbers. Find the leak. See the uplift.

Your funnel

Enter your own stage counts for the period.

Funnel

End-to-end: 0.24%

Website visitors60,000
Challenge checkout started7,200
12.0% from previous Biggest leak· 52,800 lost
Challenge purchased4,320
60.0% from previous· 2,880 lost
Evaluation completed2,678
62.0% from previous· 1,642 lost
Evaluation passed375
14.0% from previous· 2,303 lost
Funded trader338
90.1% from previous· 37 lost
Repeat purchase / retake142
42.0% from previous· 196 lost

Fix your biggest leak: Challenge checkout started

This stage converts at 12.0% — the lowest step in your funnel. Drag to see the downstream impact of improving it.

17.0%

Improving Challenge checkout started from 12.0% to 17.0% would produce about +141 more funded traders in the period — holding every downstream rate constant.

Need help fixing the weak stage? See how we approach landing pages & CRO and lifecycle marketing, or model the economics with the CAC calculator.

This tool diagnoses the funnel from the numbers you enter. No industry benchmarks are applied.

Now booking new engagements

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45 minutes with a senior strategist who lives in your vertical — prop firms, fintech, and trading education. Walk away with a prioritized growth plan, whether you work with us or not.

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