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Propaxio
Privacy Policy

Your Privacy, Plainly Explained

This policy explains what personal information we collect when you use propaxio.com or engage with our services, how we use it, who we share it with, and what rights you have to control it. We've written it in plain language wherever possible — the legal precision comes second to clarity.

Last updated: June 2026

Introduction

Propaxio (“Propaxio,” “we,” “us,” or “our”) operates the website propaxio.com and provides performance marketing services to clients in the regulated finance sector. This Privacy Policy describes how we collect, use, and share personal information when you visit our website, contact us, or engage with our services.

We are committed to protecting your personal information and being transparent about how we use it. This policy applies to all visitors, users, and clients of our website and services.

Information We Collect

We collect personal information in the following ways:

Information You Provide

  • Contact details — name, email address, company name, role, and phone number when you book a strategy call, contact us, or subscribe to communications.
  • Business context — information about your business, ad spend, marketing objectives, and current marketing setup that you share during strategy calls or onboarding.
  • Communication content — emails, messages, and call notes from interactions with our team.

Information Collected Automatically

  • Usage data — pages visited, time spent on pages, referring URLs, browser type, operating system, and approximate location (derived from IP address).
  • Device identifiers — IP address, device IDs, and similar technical identifiers collected via cookies, pixels, and analytics services.

Information from Third Parties

We may receive information from third-party sources such as ad platforms (Meta, Google, Microsoft), CRM integrations (GoHighLevel), analytics providers, and publicly available business data sources.

How We Use Information

We use the personal information we collect to:

  • Provide, maintain, and improve our services and website
  • Respond to inquiries, schedule strategy calls, and deliver requested services
  • Send service-related communications, including onboarding, performance updates, and administrative messages
  • Send marketing communications about our services, where you have opted in or where we have a legitimate interest under applicable law
  • Analyze website performance, understand visitor behavior, and improve the user experience
  • Detect, prevent, and address technical issues, fraud, and security incidents
  • Comply with legal obligations, enforce agreements, and protect our rights

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with similar data protection laws, we rely on the following legal bases for processing your personal information:

  • Consent — for marketing communications and certain analytics cookies, where you have given explicit permission
  • Contract performance — to deliver services you have requested or to take steps prior to entering a contract with you
  • Legitimate interests — for service improvement, security, and limited marketing to existing clients, balanced against your privacy rights
  • Legal obligation — where required by applicable law or regulation

Sharing and Disclosure

We do not sell your personal information. We share personal information only in the following circumstances:

Service Providers

We use third-party service providers to operate our business — for example, CRM platforms, email delivery services, analytics providers, and hosting infrastructure. These providers process personal information on our behalf under contractual obligations consistent with this policy.

Legal Requirements

We may disclose personal information when required by law, court order, or government request, or where necessary to protect our rights, property, safety, or that of our clients or others.

Business Transfers

If Propaxio is involved in a merger, acquisition, asset sale, or bankruptcy, personal information may be transferred as part of that transaction. We will notify affected individuals where required by law.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce agreements. Specifically:

  • Inquiry data — typically retained for 24 months after last contact
  • Client engagement records — retained for the duration of the engagement and up to 7 years after for accounting, tax, and contractual purposes
  • Marketing preferences — retained until you opt out or for 36 months of inactivity

Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access — request a copy of the personal information we hold about you
  • Correction — request that we correct inaccurate or incomplete information
  • Deletion — request that we delete your personal information, subject to legal exceptions
  • Restriction — request that we limit how we process your information
  • Portability — request your information in a structured, machine-readable format
  • Objection — object to processing based on legitimate interests, including direct marketing
  • Withdraw consent — withdraw consent at any time where processing is based on consent

To exercise these rights, contact us using the details in the “Contact Us” section below. We will respond within the timeframes required by applicable law (typically 30 days under GDPR).

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to understand how visitors interact with our content and to deliver relevant marketing. We use:

  • Essential cookies — required for the site to function (e.g., session management)
  • Analytics cookies — to understand site usage (e.g., Google Analytics)
  • Marketing cookies — to deliver and measure advertising (e.g., Meta Pixel, Google Ads conversion tracking)

You can control non-essential cookies through your browser settings or our cookie consent banner where applicable.

Data Security

We implement industry-standard technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include encryption in transit, access controls, vendor security reviews, and incident response procedures. However, no system is perfectly secure, and we cannot guarantee absolute security of information transmitted over the internet.

International Data Transfers

Personal information may be transferred to and processed in countries other than the one in which you reside. Where we transfer personal information outside the European Economic Area, United Kingdom, or other jurisdictions with restrictions on international transfers, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms approved by relevant authorities.

Children's Privacy

Our services are intended for businesses and professionals, not individuals under 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child without parental consent, we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, notify you by email or a notice on our website.

Contact Us

If you have questions about this Privacy Policy, want to exercise your rights, or have a complaint, contact us at:

Email: privacy@propaxio.com

We aim to respond to all inquiries within 14 business days.