The Prop Firm CAC Calculator
Most prop firms track cost-per-lead. The number that actually matters is cost per funded trader, adjusted for challenge pass-through, payout liability, and lifetime revenue. Plug in your funnel. Watch the unit economics resolve.
Your funnel
Challenge purchases
1,200
Passed evaluations
220
Funded traders
150
Acquisition cost
Paid media for the period
Partner/influencer payouts (optional)
The journey
Total purchases (first-time + retakes)
Distinct first-time buyers
Revenue
Per first-time purchase
Per repeat purchase
Total refunded in the period
Your target (optional)
Your own target — not an industry benchmark
Funded-trader CAC
$333
Your real CAC — not cost per signup.
Customer CAC
$56
Cost per purchase
$42
Purchase → funded
12.5%
Retake rate
25.0%
Revenue / customer
$313
Blended ROAS
5.64x
Contribution after acquisition
Profitable$232K
82% of net revenue ($282K)
These outputs use only the numbers you enter. No industry benchmarks are applied.
Understanding funded-trader CAC
What funded-trader CAC tells you
It's the fully-loaded cost of acquiring a trader who actually reaches funded status. It's the number that reveals whether more spend produces more profitable customers — or just more sign-ups.
Why cost per signup can mislead
A cheap sign-up can still be an expensive funded trader if that traffic rarely completes an evaluation. Optimizing to the front-of-funnel number rewards exactly the wrong traffic.
How to improve funded-trader CAC
Lift the stages between purchase and funded — evaluation UX, retake and reactivation flows, landing-page conversion — not just the top of the funnel. Align affiliate payouts to funded outcomes, not clicks.
How Propaxio measures it
Server-side tracking wired to the funded event, so each channel is judged on the funded traders it actually produced rather than platform-reported sign-ups.
Stop leaking revenue. Start scaling it.
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