The Prop Firm CAC Calculator
Most prop firms track cost-per-lead. The number that actually matters is cost per funded trader, adjusted for challenge pass-through, payout liability, and lifetime revenue. Plug in your funnel. Watch the unit economics resolve.
Your monthly funnel
Impressions
4.2M
Clicks
58.3K
Signups
8,167
Challenges
2,287
Funded
274
Stage 1
Acquisition
What it costs to put your offer in front of the right traders.
Total paid media budget per month
Cost per 1,000 impressions across your media mix
% of impressions that result in a click
Stage 2
Conversion
What happens to clicks once they hit your landing pages.
% of clicks that submit an account signup
% of signups that buy a challenge
% of challenges that reach funded status
Stage 3
Economics
The revenue side of each funded trader.
Average USD per challenge purchase
Lifetime revenue: resets, subs, repeat challenges
Cost per funded trader
healthy$182
Your real CAC, not cost-per-lead
LTV : CAC ratio
healthy2.6:1
Sustainable. Scale carefully, watch payback.
Funded traders / month
274
Total monthly revenue
$703.4K
Challenge + LTV
Blended ROAS
14.07x
Payback period
4.6 mo
Months to recover funded-trader CAC
Per-stage CAC
Cost per click
$1
Cost per signup
$6
Cost per challenge
$22
Cost per funded trader
$182
Stop Leaking Revenue.
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