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Propaxio
Six Disciplines · One Operating System

Full-Stack Growth Built for Regulated Finance

Every service is built from the same compliance-first foundation and connected to the same tracking spine. Channels work together because they're run by the same team — not stitched across agencies.

The Operating System

Every discipline, one foundation

Compliance isn't a service we offer. It's the structural layer everything else stands on. When the foundation holds, paid media scales, attribution stays clean, and lifecycle compounds. When it breaks, the rest follows.

ComplianceFoundation
Paid Media
Creative
Attribution
Lifecycle
SEO
Affiliate

Compliance Architecture · The foundation every other discipline builds on

Paid Media

Scales when compliance holds

Creative & Copywriting

Designed inside the policy envelope

Tracking & Attribution

Truth layer that makes everything optimizable

Lifecycle & Email

Recovers revenue that paid media leaves on the table

SEO & Content

Compounds outside the paid-media tax

Affiliate & Influencer

Partner channel wired into the same attribution spine

Acquisition

Bringing qualified buyers in — across every channel where regulated-finance demand actually lives.

Service 02

Meta Ads

Facebook and Instagram acquisition engineered around policy posture, not just bidding tactics.

The Problem

Meta's classifier reacts to content patterns most finance creative reaches for first — income framing, scarcity, results screenshots. Untested creative gets accounts restricted before delivery even matures.

Our Approach

We build compliance-tested creative that passes review at the concept stage, structure business-manager hierarchy to survive scrutiny, and run a continuous testing program so the algorithm always has fresh, compliant fuel.

What's Included

  • Compliance-tested creative library
  • Business-manager & ad-account architecture
  • Server-side CAPI deduplicated against pixel
  • Structured creative testing program
  • Weekly account-health monitoring
  • Revenue-attributed performance reporting

Typical Outcome

~5x ROAS

after creative and attribution maturity

Explore Meta Ads
Service 03

Microsoft Ads

Lower-competition search inventory with a friendlier finance policy posture and sophisticated audience targeting.

The Problem

Most finance advertisers ignore Microsoft Ads entirely, leaving a quieter, lower-CPC search surface — with a different demographic and policy axis — completely uncontested.

Our Approach

We extend the search strategy to Bing's inventory where policy friction is lower, port proven Google structures, and layer in LinkedIn-profile audience targeting unavailable elsewhere.

What's Included

  • Bing search campaign build & management
  • Audience targeting via LinkedIn-profile signals
  • Cross-platform structure portability from Google
  • Compliance review on creative and pages
  • Server-side conversion integration
  • Revenue-attributed reporting

Typical Outcome

Lower CPC

on an under-contested search surface

Explore Microsoft Ads
Service 04

SEO & Content

Topical authority that compounds — content built to rank in AI overviews and traditional search.

The Problem

Generic SEO produces content that ranks but doesn't convert, or converts but never ranks. In regulated finance, claims need substantiation, disclaimers need placement, and EEAT signals must be real.

Our Approach

We map keyword clusters to the buyer journey across each vertical, build content reviewed by domain experts, and structure it for both Google's helpful-content guidelines and answer-engine optimization.

What's Included

  • Keyword cluster mapping & content-gap analysis
  • Technical SEO + Core Web Vitals optimization
  • Cluster pillar pages with topical depth
  • EEAT entity graph (Author ↔ Article ↔ Organization)
  • AEO for ChatGPT, Perplexity & Google AI Overviews
  • Quarterly content performance reviews

Typical Outcome

3–5x organic traffic

within 12 months for active clients

Explore SEO & Content
Service 05

Affiliate & Influencer

Vetted partner networks and creator activations that drive qualified signups — tracked end-to-end through your CRM.

The Problem

Affiliate channels in finance are full of low-quality partners pushing junk traffic, and influencer activations rarely tie back to real revenue. Operators pay for impressions or get burned by partners who don't deliver.

Our Approach

We vet partners against actual performance benchmarks, structure deals around qualified-lead or revenue-share economics, and wire every partner into the same attribution spine as paid media.

What's Included

  • Affiliate program design, terms & tracking
  • Vetted partner sourcing (finance creators & media)
  • Creator activation with revenue tracking
  • Performance benchmarking & partner ranking
  • Compliance review on partner-facing content
  • Monthly partner performance reviews

Typical Outcome

Revenue-grade tracking

for every partner activation

Explore Affiliate & Influencer

Conversion

Turning earned attention into funded customers — where compliance discipline and conversion lift have to coexist.

Service 06

Landing Pages & CRO

Pages that survive platform review and convert skeptical, high-consideration buyers.

The Problem

Finance landing pages have to clear policy review and earn the trust of a cautious buyer at the same time — most agencies optimize for one and break the other.

Our Approach

We build pages from the compliance brief up, then layer in conversion structure: disclosure where review expects it, trust signals where buyers look, and friction engineered out of the path.

What's Included

  • Compliance-first landing-page architecture
  • Conversion-rate optimization & testing
  • Trust-signal and disclosure placement
  • Mobile and Core Web Vitals optimization
  • A/B testing with statistical rigor
  • Funnel analytics integration

Typical Outcome

Higher CVR

without triggering platform review

Explore Landing Pages & CRO
Service 07

Creative & Ads

High-converting ad creative engineered for regulated-finance compliance — hooks that pass review and outperform.

The Problem

Compliant creative usually means boring creative, and boring creative doesn't convert. Most agencies pick a side and neither scales.

Our Approach

Every concept starts from the compliance brief, then layers proven conversion patterns — specificity, social proof, objection handling. We test systematically and feed winners back into the next iteration.

What's Included

  • Ad creative (static, video, carousel) — all platforms
  • Compliance-passed hook and angle development
  • Variant testing framework
  • Brand voice & messaging architecture
  • Compliant-by-design creative templates
  • Creative performance analysis

Typical Outcome

2–4x CTR lift

vs in-house or generic agency baselines

Explore Creative & Ads
Service 08

Copywriting

Compliance-aware copy across ads, pages, and email — calibrated for regulated finance without sacrificing performance.

The Problem

Finance copy lives between two failure modes: hype that trips policy and converts, or caution that's compliant and inert. The line is specific to each platform's enforcement.

Our Approach

We write inside the policy envelope by design — earning the sale through specificity and proof rather than the hype patterns that tank both conversion and compliance.

What's Included

  • Ad, landing-page & email copy
  • Compliance-calibrated messaging
  • Offer and value-proposition framing
  • Email & SMS sequence copy
  • Voice and tone guidelines
  • Copy testing and iteration

Typical Outcome

Compliant + converting

copy built for the policy envelope

Explore Copywriting

Infrastructure

The measurement, lifecycle, and trust layers that make everything above compound instead of leak.

Service 09

Tracking & Attribution

Server-side CAPI, first-party data architecture, and multi-touch attribution so every dollar connects to revenue.

The Problem

Privacy changes and platform-side data loss broke last-click attribution. Most operators fly blind or trust platform-reported numbers that overstate performance — you can't optimize what you can't measure.

Our Approach

We install a full tracking spine: server-side Conversions API on every platform, first-party pixel architecture, deduplication, and a multi-touch model wired into your CRM. The truth layer comes first.

What's Included

  • Server-side CAPI setup (Meta, Google, Microsoft)
  • First-party pixel architecture & deduplication
  • Multi-touch attribution model & dashboard
  • GoHighLevel / HubSpot / custom CRM integration
  • Custom revenue reporting (LTV, payback, channel ROI)
  • Quarterly tracking audits & platform-change adaptation

Typical Outcome

Full revenue visibility

from first touch to repeat purchase

Explore Tracking & Attribution
Service 10

Lifecycle Marketing

Email and SMS sequences that recover stalled conversions and retain customers paid media alone leaves behind.

The Problem

Most finance funnels go silent after the first conversion event — the revenue between acquisition and retention is the largest unworked surface in the funnel.

Our Approach

We build lifecycle around real cohort behavior: recovering stalled signups, accelerating verification, and reactivating dormant accounts so spend compounds instead of leaking.

What's Included

  • Email & SMS sequence design
  • Verification and onboarding acceleration
  • Dormant-account reactivation
  • Behavioral segmentation
  • Lifecycle revenue reporting
  • CRM and automation integration

Typical Outcome

Recovered revenue

from the silence after acquisition

Explore Lifecycle Marketing
Service 11

Reputation Management

Review management, PR, and trust-signal frameworks that compound CAC and protect ad-account continuity.

The Problem

Before a buyer converts, they check the reviews. A weak reputation raises CAC across every channel and a single platform issue can disrupt continuity.

Our Approach

We operate reputation proactively: structured review acquisition and response, PR placement for credibility, and platform-relationship management that protects account continuity.

What's Included

  • Trustpilot, Google & review-platform management
  • Review acquisition & response strategy
  • PR placement for credibility
  • Trust-signal frameworks for paid funnels
  • Platform relationship management & escalation
  • Account-continuity safeguards

Typical Outcome

Platform-Tested

across $40M+ in managed ad spend

Explore Reputation Management
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