Industries We Actually Understand
We don't serve every vertical. We serve four — and we know each one from the inside. Platform compliance, attribution challenges, buyer psychology, regulatory boundaries. The specifics matter, and we know them.
Scaling Prop Firms Without Triggering Platform Compliance
Funded trader programs operate in one of the most scrutinized corners of paid media. Meta and Google treat the category like adjacent gambling, payment processors flag transactions, and one badly-worded creative can suspend a six-figure ad account overnight.
Funded-trader conversion rate · Anonymized prop firm · 12 mo
Before / after across key prop firm metrics
“We tried three agencies before Propaxio. They're the only team that understood compliance from day one and didn't lose us a single ad account.”
$2.8M → $19.27M ARR
Anonymized prop firm · UK
Prop Firm Acquisition Pipeline
End-to-end attribution from ad click to first payout
01
Ad Click
Compliance-cleared creative
~8% → next
02
Sign-up
Free demo + KYC start
~22% → next
03
Eval Purchased
First $99–599 transaction
~12% → next
04
Funded Account
Passed evaluation tier
~65% → next
05
First Payout
Live LTV signal
01
Ad Click
Compliance-cleared creative
~8% → next
02
Sign-up
Free demo + KYC start
~22% → next
03
Eval Purchased
First $99–599 transaction
~12% → next
04
Funded Account
Passed evaluation tier
~65% → next
05
First Payout
Live LTV signal
Every stage tracked server-side. Every conversion attributed to source.
What You're Up Against
- Ad platforms flag prop firm copy that uses words like “guaranteed,” “earnings,” or “profit” — even in technically accurate context.
- Junior agency teams burn through ad accounts because they don't read platform policy updates as they ship.
- Attribution is broken: trader signups, evaluation passes, and funded payouts all need separate tracking, and most agencies wire none of it correctly.
- Affiliate programs attract low-quality traffic that converts on signup but never produces real revenue downstream.
How We Solve It
We start with platform policy mapping for the prop space specifically — what Meta flags this quarter, what Google's payment review team is escalating, what Microsoft accepts. Creative is written from the compliance brief outward. Tracking is wired end-to-end through your CRM so you see every step from ad click to funded account. Affiliates are vetted against revenue benchmarks, not vanity signups.
You Might Be a Fit If…
- You're spending $15K+/month on paid acquisition
- You've lost at least one ad account in the past year
- Your CRM doesn't show channel-level revenue attribution
- You're targeting growth from $200K to $1M+/month MRR
Recent Outcome
~5.9x revenue growth
for a mid-size prop firm in 14 months
Performance Marketing Inside Regulatory Frames
Regulated retail brokers face the strictest marketing environment in fintech. FCA, CySEC, ASIC, FINRA — each jurisdiction has different rules about leverage disclosure, risk warnings, and target audience definitions. Most agencies can't name three of those regulators, let alone navigate them.
Monthly tracked FTD volume · Anonymized broker · 10 mo
Before / after across key broker metrics
“Our previous agency couldn't even name our primary regulator. Propaxio walked in knowing the rules for every geo we operate in.”
KYC completion: 14% → 38%
Anonymized CFD broker · Multi-jurisdiction
Regulated Broker Acquisition Pipeline
Jurisdiction-tuned flow with LTV-based attribution
01
Click
Geo-segmented creative
~14% → next
02
Demo Account
Light-touch onboarding
~38% → next
03
KYC Complete
Regulator-aligned flow
~42% → next
04
First Deposit
Tracked FTD event
~78% → next
05
90-Day LTV
Cohort optimization signal
01
Click
Geo-segmented creative
~14% → next
02
Demo Account
Light-touch onboarding
~38% → next
03
KYC Complete
Regulator-aligned flow
~42% → next
04
First Deposit
Tracked FTD event
~78% → next
05
90-Day LTV
Cohort optimization signal
Every stage tracked server-side. Every conversion attributed to source.
What You're Up Against
- Risk warnings and leverage disclosures consume creative real estate that needs to convert.
- Geo-targeting needs to respect regulatory boundaries — wrong audience selection = compliance violations + ad rejections.
- Affiliate partners and IBs (introducing brokers) need attribution tied directly to client lifetime value, not first deposit.
- Trading platform demos require lightweight, low-friction onboarding flows that still pre-qualify for KYC downstream.
How We Solve It
We've been on the broker side. We know what FCA Annex IV says about leverage disclosure. We know how CySEC's 2018 ESMA rules reshape Meta targeting. We know which jurisdictions are loosening and which are tightening this quarter. Campaigns are structured by regulatory zone, tracking is wired to LTV not FTD, and creative is built to convert inside the disclosure constraints — not despite them.
You Might Be a Fit If…
- You operate under at least one major regulator (FCA, CySEC, ASIC, FINRA, etc.)
- You're running multi-jurisdiction campaigns with different rules per geo
- Your IB/affiliate program economics depend on accurate LTV attribution
- You're scaling beyond $500K/month in marketing spend
Recent Outcome
Compliant scale
across multiple regulated jurisdictions
Cold Traffic to Paid Students Without the Sleaze Tax
The trading education space has been polluted by years of get-rich-quick marketing. Real coaches with real curriculums get tarred with the same brush — and platforms flag legitimate copy because it pattern-matches against the scam playbook. Standing out requires a more honest approach that still converts.
Tracked monthly revenue · Anonymized coach · 12 mo
Before / after across key coach metrics
“I'd written off paid ads as broken for our space. Their team rebuilt our funnel, tracking, and creative — and we hit £6M tracked revenue inside a year.”
£378K spend → £6.08M revenue
Anonymized trading coach · UK
Trading Coach Webinar Pipeline
Cold traffic to paid student, every stage tracked
01
Ad Click
Credibility-first creative
~12% → next
02
Webinar Registered
Multi-step form, no shortcuts
~54% → next
03
Attended Live
Or watched replay within 72h
~19% → next
04
Call Booked
1:1 strategy conversation
~35% → next
05
Paid Student
Enrolled and onboarded
01
Ad Click
Credibility-first creative
~12% → next
02
Webinar Registered
Multi-step form, no shortcuts
~54% → next
03
Attended Live
Or watched replay within 72h
~19% → next
04
Call Booked
1:1 strategy conversation
~35% → next
05
Paid Student
Enrolled and onboarded
Every stage tracked server-side. Every conversion attributed to source.
What You're Up Against
- Meta and Google have trained their compliance models on the worst examples — meaning even compliant coaches get flagged.
- Long-form webinar funnels need precise attribution to optimize each step (ad → registration → attendance → close).
- Cold traffic is skeptical: every prospect has been burned by a previous “trading guru” with no track record.
- High-ticket sales motions need email + SMS nurture sequences that actually convert, not generic drip campaigns.
How We Solve It
We build credibility-first funnels. Long-form video content, transparent track records (or none — and honest about it), case studies with real numbers, and creative that out-converts the gurus by being more grounded than them. Tracking covers every funnel stage so we know which webinar registrants close, which email sequences move the needle, and which channels produce closers vs. tire-kickers.
You Might Be a Fit If…
- You sell trading education programs above $500 / cohorts above $2K
- You're running webinars, challenges, or VSL funnels as your primary acquisition motion
- Your close rates are good but cold-traffic-to-attendance economics are broken
- You want to scale beyond what manual outreach + organic content can sustain
Recent Outcome
~16x ROAS
for a UK-based trading coach (£378K → £6M+)
User Acquisition for Tools, Not Just Trading
Fintech SaaS — signal apps, copy-trading platforms, charting tools, trader analytics dashboards — sits adjacent to broker compliance without being subject to it. The marketing challenge is different: you're selling software to a sophisticated audience that's deeply skeptical of fintech marketing claims.
12-month LTV per cohort · Anonymized fintech · 8 mo
Before / after across key fintech metrics
“Our previous agency optimized for first-month payback. Propaxio rebuilt the funnel around 12-month LTV — and our paid budget finally makes sense again.”
CAC payback: 8mo → 4mo
Anonymized trader analytics SaaS · US
Fintech SaaS Acquisition Pipeline
App store + paid social, optimized to cohort LTV
01
Install
Paid + organic blended
~47% → next
02
Activated
Reached aha-moment event
~36% → next
03
Free Trial
Paywall hit, opted in
~21% → next
04
Paid
First subscription charge
~68% → next
05
Annual Plan
Retention + LTV anchor
01
Install
Paid + organic blended
~47% → next
02
Activated
Reached aha-moment event
~36% → next
03
Free Trial
Paywall hit, opted in
~21% → next
04
Paid
First subscription charge
~68% → next
05
Annual Plan
Retention + LTV anchor
Every stage tracked server-side. Every conversion attributed to source.
What You're Up Against
- Trader audiences see through generic SaaS marketing — feature lists and free trials don't move people who've seen 50 of them.
- Free-to-paid conversion needs creative engineered around actual product moments, not aspirational promises.
- App store algorithms reward different signals than paid social — you need both stacks built and integrated.
- Subscription LTV varies wildly by user persona, and most platforms blanket-target without segmentation.
How We Solve It
We treat fintech SaaS marketing like B2B SaaS with a trader-specific creative layer on top. Audience segmentation by experience level and capital tier. Product-led creative that shows the tool working, not abstract benefits. Attribution wired to LTV by cohort, not just first-month conversion. App store optimization runs in parallel with paid social so the two channels reinforce each other.
You Might Be a Fit If…
- You've raised seed/Series A and have product-market fit signals
- You're spending $10K+/month on user acquisition but CAC is creeping up
- Your conversion math works on monthly LTV but breaks on first-month payback
- You need to scale without sacrificing trader audience quality
Recent Outcome
Cohort-grade tracking
wired to LTV from acquisition to retention
What We Don't Serve
We don't take on iGaming, sports betting, casino, or any gambling-adjacent vertical — regardless of budget. We don't take on crypto influencer activations or speculative token launches. We don't take on get-rich-quick training products. The line matters, and we hold it.
Stop Leaking Revenue.
Start Scaling It.
45 minutes with a senior strategist who lives in your vertical — prop firms, fintech, and trading education. Walk away with a prioritized growth plan whether you work with us or not.
Free 45-minute session · $2,500 value · No sales pressure