Comparison
Propaxio vs. a general performance agency.
Comparison of specialist vs general performance agency outcomes
| Feature | Propaxio | Alternative |
|---|---|---|
| Industry focus | Prop firms, fintech, trading coaches only | Generalist - every vertical |
| Compliance posture | Policy audit before launch | Triage after suspension |
| Account continuity | Tracked as a first-class KPI | Treated as bad luck |
| Attribution stack | Server-side CAPI end-to-end | Browser pixel + GA defaults |
| Creative review | Financial-services policy first | Performance-first, policy as afterthought |
| Funnel economics | Cost per funded trader / qualified user | Cost per lead |
| Reporting cadence | Weekly against funded-trader volume | Monthly against ad-platform KPIs |
| Founder background | Former Director of Growth, Multibank Group | Varies |
Why specialization matters for regulated finance
A generalist agency optimizes for the metric the ad platform shows them - cost per click, cost per lead, conversion rate. A specialist for prop firms and fintech optimizes for the metric that determines whether the business survives - cost per funded trader, qualified user CAC, and account continuity across 24 months.
The gap between those metrics is the gap between a campaign that looks healthy in the dashboard and a campaign that actually moves the P&L.
See the difference applied to your firm.
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