Prop firm (anonymized)
From two ad-account suspensions to nine months of continuous run and 4.8x blended ROAS on rebuilt foundations.
R.K. came to us mid-crisis. Two Meta ad-account suspensions in eight months had killed every attempt to scale, the creative library was a documented policy hazard, and Trustpilot was showing the kind of complaint cluster that compounds into a CAC tax. We rebuilt the foundation before we scaled anything - compliance audit, creative library replacement, review acquisition cadence, and lifecycle layer. Nine months of continuous run later, blended ROAS settled at 4.8x and funded-trader CAC dropped 39% from the pre-engagement baseline.
By the numbers
Before / after
| Metric | Before | After |
|---|---|---|
| Ad account continuity | Two Meta suspensions in 8 months | Nine months continuous run, zero flags |
| Creative library policy exposure | Income claims, payout screenshots, scarcity hooks | Education-led, compliance-tested at concept stage |
| Trustpilot rating | 3.2 stars, response cadence 0% | 4.6 stars, response coverage 100% |
| Funded-trader CAC | $412 per funded trader | $251 per funded trader |
| Lifecycle revenue share | Under 6% | 29% of total revenue |
| Blended ROAS | Volatile, peaked at 3.1x between suspensions | 4.8x sustained across nine months |
The dashboards
Compliance-tested creative library for prop firm R.K. showing education-led concepts that replaced policy-exposed income-claim creative
Trustpilot review profile for prop firm R.K. showing rating climb, response coverage, and review volume growth over six months
Meta Ads Manager dashboard for prop firm R.K. showing scaled spend across ad sets with continuous account health and stable delivery
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