Fintech platform (anonymized)
5.2x ROAS after attribution rebuild and 38% of conversions recovered from a broken model.
G.N. came to us with a fintech platform that looked unprofitable on paper. Paid ROAS sat at 2.1x, the founder was preparing to cut spend, and the actual bank-account revenue suggested something else was going on. We audited the tracking stack, discovered roughly 38% of conversions weren't being credited, deployed server-side CAPI across Meta and Google, and rebuilt the GA4 attribution model. Once the platforms could see what was actually happening, blended ROAS climbed to 5.2x - without changing the underlying spend or creative.
By the numbers
Before / after
| Metric | Before | After |
|---|---|---|
| Reported blended ROAS | 2.1x (and falling) | 5.2x (and stable) |
| Attribution coverage | ~54% (pixel only) | 92% (server-side matched) |
| Conversions credited | Last-click only | Full multi-touch path |
| Lifecycle revenue share | Under 5% | 31% of total revenue |
| Founder's decision posture | Preparing to cut paid spend | Scaling Meta budget 3x quarter-over-quarter |
| Account continuity | Two suspensions in prior six months | Six months continuous run, zero flags |
The dashboards
Attribution console showing multi-touch credit distributed across paid, organic, email, and direct channels for fintech G.N.
Meta Ads Manager dashboard showing scaled spend across multiple ad sets with stable account health for fintech G.N.
Lifecycle email and SMS flow map showing welcome, KYC nurture, deposit recovery, and reactivation sequences for fintech G.N.
In their words
Stop Leaking Revenue.
Start Scaling It.
45 minutes with a senior strategist who lives in your vertical — prop firms, fintech, and trading education. Walk away with a prioritized growth plan whether you work with us or not.
Free 45-minute session · $2,500 value · No sales pressure