Prop firm (confidential)
From two ad-account suspensions to nine months of continuous run and 4.8x blended ROAS on rebuilt foundations.
This prop firm came to us mid-crisis. Two Meta ad-account suspensions in eight months had killed every attempt to scale, the creative library was a documented policy hazard, and Trustpilot was showing the kind of complaint cluster that compounds into a CAC tax. We rebuilt the foundation before we scaled anything - compliance audit, creative library replacement, review acquisition cadence, and lifecycle layer. Nine months of continuous run later, blended ROAS settled at 4.8x and funded-trader CAC dropped 39% from the pre-engagement baseline.
By the numbers
Before / after
| Metric | Before | After |
|---|---|---|
| Ad account continuity | Two Meta suspensions in 8 months | Nine months continuous run, zero flags |
| Creative library policy exposure | Income claims, payout screenshots, scarcity hooks | Education-led, compliance-tested at concept stage |
| Trustpilot rating | 3.2 stars, response cadence 0% | 4.6 stars, response coverage 100% |
| Funded-trader CAC | $412 per funded trader | $251 per funded trader |
| Lifecycle revenue share | Under 6% | 29% of total revenue |
| Blended ROAS | Volatile, peaked at 3.1x between suspensions | 4.8x sustained across nine months |
Stop leaking revenue. Start scaling it.
45 minutes with a senior strategist who lives in your vertical — prop firms, fintech, and trading education. Walk away with a prioritized growth plan, whether you work with us or not.
Free 45-minute session · $2,500 value · No sales pressure