Fintech platform (confidential)
5.2x ROAS after attribution rebuild and 38% of conversions recovered from a broken model.
This fintech platform looked unprofitable on paper when it came to us. Paid ROAS sat at 2.1x, the founder was preparing to cut spend, and the actual bank-account revenue suggested something else was going on. We audited the tracking stack, discovered roughly 38% of conversions weren't being credited, deployed server-side CAPI across Meta and Google, and rebuilt the GA4 attribution model. Once the platforms could see what was actually happening, blended ROAS climbed to 5.2x - without changing the underlying spend or creative.
By the numbers
Before / after
| Metric | Before | After |
|---|---|---|
| Reported blended ROAS | 2.1x (and falling) | 5.2x (and stable) |
| Attribution coverage | ~54% (pixel only) | 92% (server-side matched) |
| Conversions credited | Last-click only | Full multi-touch path |
| Lifecycle revenue share | Under 5% | 31% of total revenue |
| Founder's decision posture | Preparing to cut paid spend | Scaling Meta budget 3x quarter-over-quarter |
| Account continuity | Two suspensions in prior six months | Six months continuous run, zero flags |
In their words
Stop leaking revenue. Start scaling it.
45 minutes with a senior strategist who lives in your vertical — prop firms, fintech, and trading education. Walk away with a prioritized growth plan, whether you work with us or not.
Free 45-minute session · $2,500 value · No sales pressure